Luxury Marketing. Chanel case Essay Example | Topics and Well Written Essays - 2750 words

Luxury Marketing. Chanel case - Essay Example The French product Chanel is the luxury brand established by Gabrielle Chanel in 1909 (Chanel, 2013). Chanel’s success is credited because the attention that it gives to various segments of customer, its use of luxury brand components in advertising and video promoting in publications of luxury brand which it was likewise broadcasted by Luxury Daily as Luxury Marketer in the year of 2013. Chanel targets ladies with high salaries between 23 and 80 age. The most simple strategy to talk to more young buyers was to incorporate VIP underwriting with on-screen Kristin Stewart actress in advertising promotion (Abbing, 2010). Other technique to speak its young customers is via digital media, which includes the versatile procedure, commercials on online buyer interaction and on Hulu. As far as this current, Chanel's luxury brand picture in consumer minds exceedingly takes up with its center products, premium evaluating procedure, quality and feel (Chanel, 2013). Chanel is the luxury br and for mold accessories, watches, jewelry, cosmetics product, scents and healthy skin. Because of the reality, it is still one of only a valuable few luxury brands that don't offer its products on the media, which, despite, does not change its performance, as it remains the best promoter in this portion.